Politics Ain’t Beanbag: Using APEX, ML, and GeoCoding In a Modern Election Campaign

This session demonstrates a real-life use case – handling changing demands of a modern election campaign, including managing widely-dispersed volunteers and voters, using geolocation for merchandise distribution, and identifying “flippable” voters with ML – through a mobile-capable APEX application.

Oracle announced in December 2019 its Spatial and Graph features are now included without additional licensing costs for Oracle databases. This means application developers now have low-cost access to powerful geolocation, routing, and mapping capabilities – a welcome addition for any Application Express (APEX) application that previously shied away from implementing those features.

This session demonstrates a real-life use case – handling the changing demands of a modern election campaign, including managing widely-dispersed volunteers and voters, using geolocation for merchandise distribution, and identifying “flippable” voters with ML and analytics – through a mobile-capable APEX application.

Topics:
• APEX, Machine Learning, and Spatial & Graph: A Perfect Pairing
• Applying ML Algorithms to Find Voters of Interest
• Using Web Source Modules (WSMs) to Gather External GeoCoding Data Efficiently
• Creating Efficient Delivery Routes for Volunteers Via GIS Features
• Leveraging APEX Plug-Ins for Mapping